Sales & Marketing

I help companies optimise their marketing and sales strategy to drive profitable growth using effective CRM processes and systems.

I draw together insights from customers, markets, competitor business environments, and internal organisations. I then assist you in modelling these insights’ economic implications and comparing them with what’s working for your competitors. 

I then work with your management to embed change in the organisation’s practices and processes. The result? A value-creating commercial strategy unique to your business – identifying individual products, programs and customer segments.

Salesforce effectiveness - improve and accelerate performance through sales team's effectiveness...

To improve sales, business processes must align with the customer strategy and go-to-market model throughout the sales cycle—enablers such as compensations schemes, KPIs, systems, tools and training.

Loyalty & customer experience - Increase customer traction by providing the seamless experience they want...

This involves grasping customer needs across your portfolio of brands, products and channels and defining the critical characteristics of your customer's experience.

Brand strategy - Position, develop and invest in your brands to differentiate and drive growth...

You’ll gain a clearer perspective of which customers a brand (or portfolio of brands) is serving. All of these points to higher revenues and profits from improved alignment with customers and distribution channels

Commercial Excellence - Reinvigorate revenue growth and optimise sales...

An extensive sales and marketing education supports a series of steps your organisation can take to define its target customers and then plan the delivery of its value proposition to them.